i have been doing UX design since i was 18, studying cognitive science with a concentration in AI and human-computer interaction, making music, building systems, directing films, and asking questions that most people stop asking once they find a comfortable answer. i have never been able to choose just one thing and i stopped trying a long time ago.
my work lives at the intersection of identity, technology, and human experience. not because it is a strategic positioning, but because those are the only problems i have ever actually cared about. i am a founder, a product designer, a creative director, an artist, and a product specialist at Meta working on wearable hardware that most people have not seen yet. each of those things is the same investigation wearing a different form.
i am anti-tech in the sense that matters. not against technology, but against what we are doing with it. we are using it to categorize people, to flatten identity, to replace the messy and irreducible experience of being human with something more manageable and predictable. i got into technology because i wanted to fight that. and i learned fast that in order to fight a system you need to understand it from the inside.
so that is where i am. inside it. building something different with it.
PHENYX. the infrastructure before any words. transformation, rebirth, continuous evolution. the name rewritten to remove historical constraint.
co-founder and CEO · product architect · interaction designer · visual identity designer · creative director
status: in development
most platforms ask you to define yourself before you can exist inside them. PHENYX inverts that. it is for people who cannot be contained in a single role. people who are an artist and a founder, technical and intuitive, structured and fluid all at once. people whose identity has never been the problem. only the infrastructure around it.